Case study · Treebo
A year building products for Treebo’s post-booking experience.
An embedded BLG pod worked alongside Treebo’s own engineers for twelve months — same tools, same standups, same releases — shipping products used across 820+ hotels.
- Client
- Engagement
- Embedded pod · 12 months (2025–26)
- Scale
- 820+ hotels
- Exit
- Delivered & handed over
The engagement
Booking a room was easy. Everything after wasn’t.
Once a guest booked, almost everything that happened next ran through hotel staff — and had to stay consistent across several backend systems at once. BLG’s pod was embedded to help design and build what changed that, working inside Treebo’s own team rather than alongside it.
What the pod owned
- Guest-facing products for the post-booking journey
- Backend systems integrated with core reservation and billing platforms
- Architecture built to hold up across 820+ properties
How we worked
One team, two logos.
BLG built the platform foundation end-to-end. From there, BLG and Treebo engineers delivered as one team — same standups, same repositories, same releases — shipping the products guests use today.
The pod began in August 2025 at seven people for the build phase, then tapered to three for steady-state delivery. Scaling down is part of the model — proof the engagement creates capability, not dependency.
- Build phase · 6 months
- 7-person pod — backend, frontend, QA, tech lead
- Steady state · 6 months
- 3-person pod — 2 backend + tech lead
- Working model
- Treebo's tools, rituals, and releases
Engineering
A platform, not a coupled app.
- Multi-tenant architecture across 820+ properties
- Centralised authorisation & audit framework
- Async job processing and caching
- Kubernetes deployments with CI/CD
- Continuous delivery on a codebase shared with Treebo's own engineers
Stack
Results
Shipped at scale, handed over clean.
- 820+
- Hotels served by the platform
- 30K+
- Guest transactions last quarter
- 40+
- Backend APIs shipped
- 6+
- Enterprise systems integrated
- 20+
- Engineering milestones delivered
- 25+
- Releases shipped
“Exceptional developers who delivered high-quality code on time, integrating seamlessly with our team. Thanks to BLG, we've successfully launched web check-in in Guest Connect — boosting guest engagement and efficiency.”
Mayank Khandelwal · Co-founder & CTO, Treebo (Hotel Superhero)